We are nearing the end of our journey. As sad as I may be about this, we can end on a high note. This week and next, we will be covering what may be the most creative and most fun forms of advertising: television.
TV advertising started as soon as TV did. The most prominent form of TV advertising in the early days was corporate sponsorships of shows. Daytime dramas geared toward women were often produced by soap companies, hence the name “soap operas,” or as I knew them “soaps.” Soon, the short tv commercial became the format of choice.
Today, we are going to go through a few of the most iconic and frankly awesome tv ads up to the year 2000. I think most of us will be able to recognize these bad boys.
I’ll start off with a huge one. Apple’s first big foray into consumer advertising was their iconic “1984” ad. It aired only once, during the Super Bowl. And it worked. Playing off of George Orwell’s 1984, Apple introduced the Macintosh computer with this eerie ad thought up by Chiat/Day.
The famous Wendy’s commercial coined the phrase “Where’s the beef?!”
Last week, we talked about Leo Burnett and his advertising icons including the Marlboro man. Here’s a classic marlboro ad.
Lest we forget our redneck roots (we’ve all got em), here’s one I grew up with. Produced in what could have been my backyard, the classic “Bud,” “Weis,” and “Er” frogs were everywhere, including my dad’s tshirt.
And here’s some claymation and blues, otherwise known as the California Raisins.
And finally, the question that will always plague the world:
Despite many attempts, we may never know for sure.
Next week, we’ll look at some really creative modern tv commercials to close out our advertising journey.
Until next time!