Now that the tour is right around the corner Homegrown will be a daily post highlighting our Holiday Arts Tour artists. NCLAC would like to celebrate the artists living in our own backyard whether they were raised here, relocated, or just like to visit enough to call Ruston home. This years Holiday Arts Tour will be November 18, 19, & 20th. Watch here for more information and tour locations.
Todays post is about Jerry Berg a Graphic Deisgn Proffessor at Louisiana Tech University.
Jerry Berg has been drawing, painting and printmaking from a very early age. In college he was then guided down a path into the realm of graphic design and soon discovered the excitement and challenge of interactive design in the form of CD-ROM and early web site development. After completing a Master of Fine Art in Visual Communication he moved to San Francisco.
In San Francisco he was a founding member of the team and the Creative Director that started Golf Media, Inc. which was a design firm that created CD-ROM and Web sites for the largest golf resorts and clubs around the world, including Pebble Beach, Loch Lomond, The Prince and many more.
Jerry eventually left to co-found a new design firm, called Spark Online, Inc., taking emerging interactive design techniques and using that technology for advertising and other marketing purposes on the web. The firm was eventually purchased and Jerry moved on.
After Spark Online, Jerry created his own design firm and bringing on a few select team members from his previous companies and started creating highly creative and innovative interactive web sites and online advertising for many Fortune 500 companies. His clients include ABC, Buick, Chevy, Armor All, Chase Bank, Charles Schwab, and many many more.
With a passion for the studio arts, Jerry picked up a paintbrush, knocked off the rust and started painting as well as printmaking again. Spending time on the weekends in figure drawing drop-in sessions as well as drop-in printmaking studios to get used to traditional image making techniques again.
Throughout his career, Jerry has always desired to pass on his wealth of knowledge as an innovator in interactive design to new designers. After much success and thought, Jerry scaled down his company, took a position as a professor at a university in Louisiana, and moved his family. This move has afforded him a good deal of time to further his painting career as well as spend more time with his other passions which include his wonderful wife and beautiful daughter.